FAMED Hong Kong food critic, columnist and television host Chua Lam has come on board as advisor cum ambassador of Impression Malacca Nanyang Gourmet Street in Malacca.

Chua Lam is flanked by PTS Impression CEO Boo Kuang Loon (right) and director Datuk Sri Lee Ee Hoe during the announcement on the upcoming ‘Impression Malacca Gourmet Street’.

Chua Lam is flanked by PTS Impression CEO Boo Kuang Loon (right) and director Datuk Sri Lee Ee Hoe during the announcement on the upcoming ‘Impression Malacca Gourmet Street’.

Spotlight on Malacca’s food heritage

FAMED Hong Kong food critic, columnist and television host Chua Lam has come on board as advisor cum ambassador of Impression Malacca Nanyang Gourmet Street in Malacca.

While the exact location of the street that will host this initiative is still kept a secret, the Nanyang Gourmet Street is expected to highlight the very best of South-East Asian cuisine.

The effort was set up in conjunction with the 10th production under acclaimed Chinese filmmaker Zhang Yimou’s Impression series of outdoor musical shows.

During the signing ceremony in Wisma Apple Kuala Lumpur, which also welcomed Chua Lam as the ambassador, organisers said Gourmet Street would help preserve Malacca’s food heritage while showcasing the variety of South-East Asian street food.

“We will gather the very best food that South-East Asian countries have to offer and place them here.

“However, they must also maintain the quality of the food so that its name and reputation is not tarnished,” Zhang said.

The first of the Impression series was launched in 1998 in Guilin called Impression Lui Sanjie on a 2km-long setting along the Li River.

Founded by Zhang and his creative partners Wang Chaoge and Fan Yue, the Impression musical is expected to attract some 1.2 million tourists per year, generating RM179mil for Malaysia.

Impression Malacca is a project between PTS Impression Sdn Bhd and China Impression Wonders Art Development Co Ltd as a National Key Economic Area project under Pemandu.

Malacca will become the first city outside China to stage the show following a memorandum of understanding (MoU) signed by PTS Impression CEO Boo Kuan Loon and China Impression Wonders Art Development Co’s co-founder and CEO Wang Chaoge in February, last year.

“All Impression shows are live outdoor performances involving huge casts, elaborate stages and amazing special effects.

“Some 150 Malaysian dancers will be performing with a core group who have started rehearsals in China,” Boo said.

PTS Impression director Datuk Sri Lee Ee Hoe said the musical would help boost Malacca as a tourist destination with an international standard performance.

Impression Malacca is scheduled to open in October, in conjunction with Malaysia-China Friendship Year to commemorate the 40th anniversary of the establishment of diplomatic relations between the two nations and in time for Visit Malaysia Year

The Star, Friday 28 February 2014, Metro

The Star

The Star:Spotlight on Malacca’s food heritage